Ray Kroc

McDonalds Corporation, as we know it today, is the largest fast food restaurant chain in the world, was originally established by Richard and Maurice McDonald as a small restaurant chain in Southern California.  Ray Kroc joined McDonalds Corporation as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth.

Quotes by Ray Kroc:

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.  All money means to me is a pride in accomplishment.

The quality of a leader is reflected in the standards they set for themselves.

Luck is a dividend of sweat. The more you sweat, the luckier you get.

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

None of Us is as Good as All of Us.

You’re only as good as the people you hire.

If you’re not a risk taker, you should get the hell out of business.

We provide food that customers love, day after day after day. People just want more of it.

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

If any of my competitors were drowning, I’d stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me. You’re talking about the American way – of survival of the fittest.

If you’ve got time to lean, you’ve got time to clean.

In business for yourself, not by yourself.

Look after the customers and the business will take care of itself.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

Not all that are wandering are lost; just missing at the moment.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

Sometimes Ed MacLuckie would have forgotten to turn the sign on when dusk began to fall, and that made me furious. Or maybe the lot would have some litter on it that Ed said he hadn’t had time to pick up. Those little things didn’t seem to bother some people, but they were gross affronts to me. I’d get screaming mad.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

The definition of salesmanship is the gentle art of letting the customer have it your way.

The first dollar is the most you will get if you don’t love what you are doing.

The more I help others to succeed, the more I succeed.

The success of additions such as the Filet-o-Fish, the Big Mac, Hot Apple Pie and Egg McMuffin…each evolved from an idea of one of our operators. So the company has benefited from the ingenuity of its small businessmen.

There’s almost nothing you can’t accomplish if you set your mind to it.

We have found out… that we cannot trust some people who are nonconformists… We will make conformists out of them… The organization cannot trust the individual; the individual must trust the organization.

We’re not in the food industry, we’re in people industry. We just happen to sell hamburgers.

What we have created is a business organization dedicated to rigid principles.

When I saw it working that day in 1954, I felt like some latter-day Newton who’d just had an Idaho potato caromed off his skull. That night in my motel room I did a lot of heavy thinking about what I’d seen during the day. Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain.

I don’t believe in saturation.  We’re thinking and taking worldwide.

Books by Ray Kroc:

  • Grinding It Out


More on Ray Kroc: