Mark Zuckerberg

Yes, we are talking about Mark Zuckerberg, founder and CEO of Facebook.  Whether you like or dislike Facebook or Mark Zuckerberg, each person has his or her own private goals, missions, and objectives.  He founded Facebook, took it to an IPO, and survived while other start-up companies failed.  To me, that is a successful journey worth studying.


The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.

By giving people the power to share, we’re making the world more transparent.

I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress.

I think that people just have this core desire to express who they are. And I think that’s always existed.

Facebook was not originally created to be a company. It was built to accomplish a social mission – to make the world more open and connected.

Move fast and break things. Unless you are breaking stuff, you are not moving fast enough.

My goal was never to just create a company. A lot of people misinterpret that, as if I don’t care about revenue or profit or any of those things. But what not being just a company means to me is not being just that – building something that actually makes a really big change in the world.

I started the site when I was 19. I didn’t know much about business back then.

People at Facebook are fairly used to the press being nice to us or not nice to us.

We’re running the company to serve more people.

The companies that work are the ones that people really care about and have a vision for the world so do something you like.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power.

People don’t care about what someone says about you in a movie – or even what you say, right? They care about what you build. And if you can make something that makes people’s life better, then that’s something that’s really good.

This is a perverse thing, personally, but I would rather be in the cycle where people are underestimating us. It gives us latitude to go out and make big bets that excite and amaze people.

People can be really smart or have skills that are directly applicable, but if they don’t really believe in it, then they are not going to really work hard.

We don’t build services to make money; we make money to build better services. And we think this is a good way to build something.

I know it sounds corny, but I’d love to improve people’s lives, especially socially… Making the world more open is not an overnight thing.  It’s a ten-to-fifteen-year thing.

I think as a company, if you can get those two things right — having a clear direction on what you are trying to do and bringing in great people who can execute on the stuff — then you can do pretty well.

I believe that over time people get remembered for what they build, and if you build something great, people don’t care about what someone says about you in a movie… they care about what you build.

We look for people who are passionate about something.  In a way, it almost doesn’t matter what you’re passionate about.  What we really look for when we’re interviewing people is what they’ve shown an initiative to do on their own.

At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information.  We often talk about inventions like the printing press and the televisions by simply making communication more efficient, they led to a complete transformation of many important parts of society.  They gave more people a voice.  They encouraged progress.  They canted the way society was organized.  They brought us closer together.

The question I ask myself like almost everyday is ‘Am I doing the most important thing I could be doing? … Unless I feel like I’m working on the most important problem that I can help with, then I’m not going to feel good about how I’m spending my time.  And that’s what this company is.

I’m here to build something for the long-term.  Anything else is a distraction.

So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk.  Companies are set up so that people judge each other on failure.  I am not going to get fired if we have a bad year, or a bad five years.  I don’t have to worry about making things look good if they’re not.  I can actually set up the company to create value.

The Hacker Way is an approach to building that involves continuous improvement and iteration.  Hackers believe that something can always be better, and that nothing is ever complete.  They just have to go fix it — often in the face of people who say it’s impossible or are content with the status quo.. There’s a hacker mantra that you’ll hear a lot around Facebook offices: ‘Code wins arguments.’

Find that thing you are super passionate about.  A lot of founding principles of Facebook are that if people have access to more information and are more connected, it will make the world better; people will have more understanding, more empathy.  That’s the guiding principle for me.  On hard day, I really just step back, and that’s the thing that keeps me going.

Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.


Books about Mark Zuckerberg:

  • The Boy Billionaire: Mark Zuckerberg In His Own Words (In Their Own Words) by George Beahm
  • Mark Zuckerberg: Creator of Facebook: A Graphic Novel by Jerome Maida
  • Mark Zuckerberg (Innovators) by Gail B. Stewart
  • The Facebook Effect: The Inside Story of the Company That Is Connecting the World
  • Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg
  • The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal

Need more understanding on:

  • Facebook IPO: How the IPO underwriting and preparation process work?  What happened with Facebook IPO?  Why was it so turbulent?  How did Mark Zuckerberg deal with it?